IT FACTORMEDIA

About the founder

Hi, I’m Alexis—the eye behind It Factor.

Alexis Lambert founded It Factor Media in Dallas to give growing brands the thoughtful strategy, cultural instinct, and strong visual identity that make people stop, look, and remember.

The point of view

Fashion aware. Business minded. Detail obsessed.

Alexis’s background spans fashion retail, social media, public relations, photography, arts, hospitality, economics, and public policy. That mix shapes an approach that cares just as much about what a brand should say as how it should feel.

It Factor Media works with local businesses and growing brands across Dallas, with a particular love for fashion, lifestyle, hospitality, arts, and culturally driven work.

Visit Alexis Lambert’s creative portfolio ↗
Founder

It Factor Media LLC

Marketing, PR, social media, photography, and creative direction.

Education

Southern Methodist University

Economics with Applications in Finance and Public Policy.

Perspective

Fashion, Arts & Hospitality

Brand storytelling shaped by real client work across Dallas.

Ready when you are

Let’s find your brand’s It Factor.

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