Brand & Social Strategy
Audits, positioning, content pillars, campaign direction, and practical plans your brand can actually use.
Volume 01Dallas, TexasCreative Studio
The independent creative studio
Make themremember.
It Factor Media brings strategy, social, photography, and an editorial eye together to make your brand impossible to overlook.
What we do
Creative work with a reason behind it.
Every service can stand alone or come together as a custom package built around what your brand needs next.
Content Creation
Photography, reels, launch content, captions, and social storytelling that feel polished without feeling forced.
PR & Partnerships
Press materials, influencer outreach, event concepts, and collaborations that put your brand in the right rooms.
Selected clients
Local brands with real personality.
Proud to create for the boutiques, restaurants, and independent businesses that make Dallas and Snider Plaza feel distinct.
Portfolio
Selected work & ideas.
A growing collection of brand strategy, social storytelling, PR, and photography.
CMSocial
New Arrivals, Made Social
An ongoing content rhythm that turns boutique arrivals into timely, shoppable social moments.
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Seasonal concepts, launch captions, product storytelling, and community focused calls to action created for a Dallas boutique audience.
Outcome
Built a consistent new arrivals rhythm designed to move customers from scrolling to shopping in store.
- Content planning
- Copywriting
- Retail
NBBrand
A Festival Story Across Borders
Communications support for an international dance film festival and its growing global community.
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Press kit, newsletter, podcast, and program storytelling supporting NBFF initiatives in Korea, Mexico, and beyond.
Outcome
Connected festival, podcast, and international program updates through one clear editorial voice.
- PR
- Editorial
- Arts & culture
IFBrand
A Clearer Story for Every Brand
Creative direction and practical strategy for fashion, hospitality, real estate, and arts clients.
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Brand audits, social direction, content plans, influencer ideas, and campaign concepts designed to make each business more recognizable.
Outcome
Turned broad business goals into practical content directions clients could use immediately.
- Strategy
- Creative direction
- PR
01Photo
Portraits with a Point of View
Warm, polished portraits and social ready images shaped around the person, not a preset.
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On location direction, natural light photography, and considered edits for recruitment, personal branding, and social content.
Outcome
Delivered polished, social ready galleries with a warm and personal point of view.
- Portraits
- Editing
- Art direction
RRSocial
Hospitality That Feels Human
Content ideas that translate an in person atmosphere into a distinct, inviting online presence.
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Social concepts for Ramble Room, balancing polished visuals with approachable language and a strong sense of place in Snider Plaza.
Outcome
Translated the restaurant’s in person energy into an inviting, locally grounded social concept.
- Hospitality
- Brand voice
- Concepting
123Social
Art Made More Discoverable
Digital storytelling that helps exhibitions, artists, and gallery moments reach a wider audience.
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Ongoing social media content, campaign coordination, exhibition promotion, and audience facing communications for a Dallas gallery.
Outcome
Created a steadier digital story around artists, exhibitions, and gallery programming.
- Content management
- Campaigns
- Arts & culture
About me
Hi, I’m Alexis, the eye behind It Factor.
I started It Factor Media to give growing brands the thoughtful strategy and strong visual identity that make people stop, look, and remember. My background spans fashion retail, social media, public relations, photography, arts, and hospitality.
My lens
Fashion aware, business minded, and always focused on the detail that makes a brand feel distinctly like itself.
AL
Alexis LambertFounder & creative lead
Founder
It Factor Media LLC
Marketing, PR, Creative direction
Experience
Fashion, Arts & Hospitality
Social content, Brand storytelling, Events
Education
Southern Methodist University
Economics with Applications in Finance, Public Policy
Certified
Inside LVMH
Luxury industry fundamentals
Ready when you are